Manon – Doula & Matrescence Guide
Holding space for a natural transition into motherhood
Based in Toulouse, Manon supports women through the profound shift of matrescence with a gentle, holistic approach. As her practice evolved, she needed a brand identity that expressed care, presence, and grounded femininity, without resorting to the overly floral or infantilizing codes often seen in the doula space.
Rooted visuals for meaningful work
The project called for a logo and print suite that would be both visually subtle and emotionally resonant. At its core: a logotype inspired by natural rhythms and timeless elegance. The color palette, type choices, and composition reflect Manon’s values of slowness, intuition, and respect.
Print that speaks with grace
Her square business card offers a tactile, minimalist experience. It’s a quiet object with presence—designed to be memorable, yet unintrusive. Each detail—from margin to paper texture—echoes her approach: thoughtful, balanced, essential.
A calm brand for powerful support
This identity doesn’t shout; it holds space, much like Manon does for her clients. The result is a brand that feels authentic, professional, and rooted, bridging softness and structure to serve a meaningful mission.
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