The Paris-based krav maga studio LA RELEVE has earned the trust of its members by offering high-impact, realistic training rooted in Krav Maga. Founded by Celine, the studio is driven by values of empowerment, discipline and solidarity — creating a safe yet powerful space for personal growth and physical mastery. Over recent years, the brand has grown into a dynamic hub where men and women train side by side, and where a strong emphasis is now placed on expanding female-led self-defense culture.
The art of confidence
In a context where safety and self-confidence are daily needs, LA RELEVE sought to clarify its digital message and engage with a wider audience through a revamped brand identity and a targeted Instagram launch. The goal: make self-defense more accessible, not only as a sport, but as a mindset. The brand's new digital strategy focuses on connection, inclusion, and real-world utility — bridging the gap between high-level training and everyday resilience.
Empowering women through movement
While LA RELEVE has always welcomed women, the brand saw an opportunity to go further: create a true network of female practitioners. By highlighting testimonials, training tips, and success stories on social media, and by developing a bold yet approachable graphic identity, the new branding positions the studio as a place of transformation and community. From total beginners to experienced athletes, women are encouraged to reclaim both space and confidence.
Design with impact
Inspired by israeli codes, tactical aesthetics, and Parisian energy, the new branding system combines strength and elegance — just like its members. Through bold typography, a deep yet vibrant color palette, and a clean, action-oriented layout, LA RELEVE now embodies both modernity and mission. Every visual speaks to the brand’s ambition: train stronger, grow together, and shift the narrative around power and protection.
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